How We Inspire Enrollment Inquiries and Applications

Branding is at the heart of what we do. We pride ourselves on discovering and sharing the heart of who you are. Because a deeper understanding of you allows us to effectively craft the most meaningful messaging and design that will help attract and inspire your ideal students.

Depending on your needs and goals, we can help strengthen your brand from where you are now or begin fresh with a rebrand.

Whether it’s a new logo, a new website or enroll campaign, we’ll ensure brand continuity across all mediums – from digital ads to emails to social posts to internal communications.

Your parents and students are online. But with new technologies and updating algorithms, the rules are forever changing and constant innovation is the way to approach the digital world.

So we begin with meaningful digital ad practices, strategies and insights, from search engine optimization, Google analytics, and pay-click to social media marketing, display ads, or streaming ads. We have the know-how to zero in on just the right people with just the right message so you can spend your precious time (and budget) showing ads and making connections with your ideal audience.

In every one of its forms, marketing is all about outreach. Part of what makes email marketing such a uniquely effective way to do outreach is that it gives you the ability to control who sees your content. With email marketing, you know exactly who’s on the receiving end and the recipients have asked to be on your list. This allows you to get targeted with your message.

With email marketing we can help you stay connected and top of mind with your parents, guardians and students, from the first email to reminders to enroll to the first day of school.

According to the most current data, people spend an average of two hours and 24 minutes each day scrolling through social media posts. That means potential parents and students alike become a captive audience to whom you could (and should) be marketing your message. It’s crucial that your posts make it to your audience as well as cut through the noise with messaging that means something to them. We know how to do that.

And if you don’t have a social channel yet, no worries. We’ll not only get you set up, but we’ll drive new followers to your page starting at day one.

Your website is your hub. It’s your home base. It’s where you put your best foot forward for your marketing and enrollment efforts. What does your current website say about your school or institution? What could it be saying?

Whether you’re looking to tweak your existing site or need a shiny new one, we can take care of it. With a focus on both the front end and back end of development, we have an inhouse team of designers and developers, all with experience in designing and optimizing a website for your enrollment success.

A highly effective digital marketing plan places search engine optimization (SEO) at front and center. Yet many schools don’t take advantage of one of the most impactful ways to increase their own SEO; blogging and content development.

Google happily rewards websites that commit to growth through the frequent addition of content. We can provide you with regular and original blog posts on a variety of educational topics that will help you not only rank better in search engines through keywords and external/internal links, but will establish you as a thought leader and expert in the field of learning. Plus, readers who engage and resonate with your message and content will be inclined to find out more about your school or become part of your educational community.